Data & analytics
Our service components at a glance
Enhancing media impact by leveraging data – with pilot data science
The media and advertising landscape is becoming increasingly diverse, complex, and digital. At the same time, the volume of data is growing. But quantity alone isn’t enough: big data must be transformed into smart data. pilot data science structures relevant data and generates valuable insights, making your media strategy more effective and efficient.
Intelligent data analysis and management are essential nowadays. Our data analytics experts have developed a comprehensive concept to organize and securely process your data, enabling you to make informed decisions. We rely on tried-and-tested tools such as those from Mercury Media Technology as well as AI models we develop in-house and those from leading providers like OpenAI and Meta.
Data security remains our top priority: all data is processed exclusively on our own pilot servers and never shared with third parties. Your data is available to you securely and in full at all times.
We use data to precisely measure the impact of media on your business. With proprietary attribution and modeling approaches – such as MMMs, multi-touch attribution, statistical forecasting models, A/B testing – as well as market-leading tools and open-source models, we quantify media effects. We answer your questions about budget allocation, media impact, and optimal creatives – making data-driven media the foundation of your success.
- Data-driven media optimization
- Enhanced strategic decision-making
- Identification of market trends
- Improved customer understanding
- Expansion of new business opportunities
- Optimization of internal processes and workflows
Any questions? Please feel free to contact us.
Managing Director
