Media planning and media realization
Our service components at a glance
Comprehensive media expertise for maximum impact
In today’s media landscape, analytically derived media selection and budgeting are crucial. At pilot media, we combine in-depth market knowledge and analytical data bases of both traditional and digital media to develop tactics that understand and optimally leverage your target audience’s media consumption. Our experts work in close cooperation to provide you with seamlessly integrated, highly efficient, and broad-reaching tactical planning and execution.
Cross-media planning and realization for maximum impact
The boundaries between traditional and digital media are increasingly blurred. Therefore, we work in a highly integrated manner when tackling campaigns. Nonetheless, a high level of excellence in the details of each individual channel and their corresponding implementation methods is a crucial lever for impact efficiency.
Whether traditional linear TV, streaming platforms, online video placements, or social video – we offer a powerful mix to penetrate your target audience with your video strategy. We ensure high-quality and highly efficient placement and optimization, where speed, flexibility, and transparency are key.
Print advertising requires precision and a delicate touch. We ensure that your campaign stands out with thematically appropriate and attention-grabbing placements. Print media – be it daily newspapers, consumer magazines, trade publications, or other printed materials – enjoy credibility and achieve high reach. Depending on the target audience, brands can have a lasting impact here.
Radio advertising can fulfill many media objectives. We provide geodata-based consulting on national, regional, and local broadcast deployments, placing your spots for maximum attention and efficiency – whether for activation or brand awareness. But audio also works online: with online audio selection tailored to the listening situation, we reach your target audience on online radio stations, streaming services, and podcasts.
Out-of-home is currently reinventing itself. Especially digital out-of-home allows for high relevance, environmental and temporal precision, and flexibility, making it an extremely effective addition to broad-reach communication. From traditional billboards to transit advertising, striking messages can quickly gain traction. We use geodata to plan highly efficient placements based on local social, behavioral, and movement data.
Integrated video planning: everything from a single source
Since pilot’s inception, we have been pioneers in integrated video planning. We actively shape the cross-media data and tactics market, offering you customized solutions. Our integrated strategies and media-coordinated product portfolio ensure that you can always rely on tailored offerings. At the same time, we drive the market across clients, set trends, and evaluate current market trends individually for you.
Extending your TV campaign into the digital world is indispensable nowadays. Using unique data and planning technologies, as well as innovative targeting approaches in implementation, we achieve your campaign goals across channels and devices.
DoublePlay is our unique, integrated planning approach that dissolves the boundaries between online and offline planning. Based on a proven and established dataset started in 2010 that is updated monthly and combines TV ad slots, online video, or display placements with individual user data, we can precisely control the incremental or overlapping contacts and reach in your campaign, developing individual media solutions that demonstrably combine efficiency and impact.
With extended TV device data and precise targeting, ATV complements your video campaign – whether nationally or regionally, comprehensively or in specific usage segments. Additionally, the advancements in programmatic buying offer new optimization options.
With CTV (Connected TV), we extend online video to the “big screen” and leverage the proven effectiveness of the “lean back” effect in advertising impact. Thanks to maximum flexibility and high controllability of contact frequency in campaign planning and execution, we generate valuable reach to efficiently and comprehensively connect with your target audience. Even with small budgets, we bring your brand to the “big screen.”
Any questions? Please feel free to contact us.
Managing Director
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